Seiko - A Brand Built On Tradition And Reliability

The literal meaning of SEIKO is precision. Being Japanese in origin, Seiko also indicates reliability, something that is well communicated by the brand when it comes to serving the purpose. The general perception of customers only confirms this further as precision and reliability are always expected from a Seiko watch.

The classical image of watches does not fade away the necessity of their functionality. The irresistible combination of functionality and style is found in watches, and Seiko is one of those brands that happen to offer reliability and style, not to mention tradition. Over its years of excellence in watch making, Seiko has built an association with quality and reliability.

In the past as well as now, Seiko has been an important brand when it comes to watches. In the past, Seiko focused more on functionality and technical excellence than on style. This has made Seiko do a lot of research in movement innovation. Due to this, Seiko is popular in the world due to its precision, and hence the reliability.

First wall clocks in 1881 and later on by introducing pocket watches, Seiko continued to achieve one milestone after another. The entry of the brand in the range of wristwatches took place in 1913, after which the progress just went on. The vast improvements in technology on the behalf of Seiko is adequate evidence of that, not to mention the great designs that it has been coming up with. The history of Seiko is very rich with its tradition and heritage, combined with its style and functionality.

Seiko makes watches with innovative technology, and unique design for both men, and women. Over the years, Seiko has been the first one to do many innovations in watch making. In 1969, Seiko was responsible for making the first quartz watch of the world. Later on in 1973, Seiko made the first LCD quartz watch, which was capable of displaying six digits.

In 1982, Seiko made the first TV watch of the world. Showing that it is on the forefront of watch technology, Seiko made a watch in 1984 that possessed computerised function. Rising to its reputation for innovation, and innovative technology, Seiko made the first ever watch in 2008, designed exclusively for space walks. All this, and much more are the basis on which, Seiko is considered a heritage, and tradition when it comes to watches.

Collaboration took place between Seiko and the Honda F1 team in the recent past. It has happened only recently that Seiko has formed collaboration with the Honda F1 team. If being the official team watch partner in both 2006 and 2007 was not enough, Seiko went a step further to make special watches that had motor racing themes both for men and for women. What was more exciting was that the autograph of the F1 team was also engraved on some of the models of these watches. All of this makes the Seiko Sportura reach a distinct level of recognition, providing it with a great marketing platform. The major league of offerings on the behalf of Seiko is inclusive of Arctura, Sportura, and Coutura. In terms of characteristics, all of these lines differ from one another. Besides these offerings, Seiko happens to have a line of technology watches that are inclusive of Chronograph, kinetic, Analogue digital, Kinetic chronograph, kinetic perpetual, to name a few. Distinction is the order of the day, not just with respect to features but consequently in the case of prices as well.

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